Multinationals and the Canadian Innovation Process
نویسندگان
چکیده
منابع مشابه
Electronic marketplaces and innovation: the Canadian experience
This paper examines electronic marketplaces as one ‘digital economy’ innovation. Great expectations existed for electronic marketplaces in the late 1990s, leading to the establishment of hundreds of new venues for B2B buying and selling. It was feared that the improved efficiency over traditional market mechanisms meant existing business relationships and methods were doomed. Another concern wa...
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"Innovate or Perish" is the nnarketer's cry of the 1960s. And "Perish as You Innovate" could well be the marketing slogan of the 1970s. But several questions arise. Can innovation be programed to occur? What is the nature of the diffusion process? Can consumer "innovators" be identified and appealed to? How do advertising and personal influence compare in effectiveness for new product diffusion...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2000
ISSN: 1556-5068
DOI: 10.2139/ssrn.244524